Values
Honesty, Pragmatism, Innovation, Enthusiasm, Win-Win, Respect.
Characteristics
Reverence for Heaven and Love for Others, Honesty and Integrity, Gratitude and Altruism, Diligence and Progress, Selflessness, Innovation and Efficiency.
Mission
To realize the material and spiritual well-being of all families while contributing to the improvement of human health.
Vision
To become the most trusted brand of small household appliances and strive to improve the quality of human happiness.
Business Management Principles
1. Define Our Mission and Embrace Our Dreams
2. Cultivate Kindness, Think of Others, Revere Heaven and Love People
3. Put in No Less Effort Than Anyone Else
4. Be Grateful and Reliable
5. Show Care and Kindness to Family
6. Uphold the Principles of Being a Good Person
7. Uphold Fairness and Justice, Promote Win-Win Coexistence
8. Serve the Happiness of the Team Without Pursuing Personal Gain
9. Always Maintain a Strong Positive Attitude
10. Strive to Maximize Sales While Minimizing Costs
11. Ensure Products Exemplify Chinese Quality Standards
12. Adhere to the One Center and Two Basic Points
Business Philosophy
1. Insist on What is Right to be a Person (values followed by all Comefresh people)
2. Insist on Doing What is Right for the Enterprise (Comefresh's mission)
3. Comefresh Characteristics.
4. Corporate Spirit (I can, nothing is impossible!)


Business Practice
1. One Center: Customer Needs as the Central Focus.
2. Two Basic Points: Focus on Speed, Cost-effectiveness, and Quality while Continuously Driving Innovation and Breakthroughs.
3. Quality is fundamental to fulfilling the mission, and technological innovation serves as the driving force (innovation should benefit others, society, and enhance people's happiness).
4. Attention to Detail and Pursuit of Efficiency (aim to maximize sales while minimizing costs).
5. Promote The Effective Executive.
Three Core Elements

Emphasize Contribution Results
Business outcomes reflect the effectiveness of management.

Focus on What Matters Most
Focus on achieving plans, ensuring product quality, controlling costs, and driving innovation.

Enhance Work Skills and Execution
Strengthen execution capabilities for effective management.